Dyson Group Presentation

We were told at the end of the day after completing our Giegy presentation, that we had to pick a card from the table which contains an image/text and what ever we picked, we had to do another presentation the next morning on. We picked the random card, and it was an image of a Dyson hoover. Which apparently wasn't too bad compared to other choices, and my opinion was that it was a good pick based off my knowledge and liking for the company and product. Below is the presentation notes. (Presentation didn't get shown based on people of the group being absence.)

Dyson Ltd is a British technology company, founded in 1993 by James Dyson.
Dyson designs and manufactures vacuum cleaners, hand dryers and other electronical devices. Dyson machines can be found in over 45 different countries and it has always been a global company. At first Dyson struggled to find someone who wanted to buy his design. Companies such as Hoover didn’t want to license the design, probably because the vacuum bag market was worth $500m, and saw the design as a threat to their profits. But in 1983 there was a breakthrough, a Japanese company named Apex licensed James' design and built the G-Force, which appeared on the front cover of Design Magazine the same year.


After making a good amount of profit off the G-force and using the income from the Japanese licence, James Dyson set up the Dyson company and also opened a research centre and factory in Wiltshire, England in June 1993. Which now is Home to fewer than 650 engineers, the Dyson Research Design and Development Centre in Wiltshire was designed by architect Chris Wilkinson. It was also engineered to reduce environmental impact which means there's no air conditioning. Displacement ventilation is used to blow cool air in at floor level while warm air naturally rises and is dispersed through vents in the roof. Dyson's first production of a dual cyclone vacuum cleaner featuring constant suction was the DC01, sold for £200. The DC01 became the biggest selling vacuum cleaner in the UK in just 18months. After the introduction of the cylinder machine many more improved models of the DC01 where in action this then led onto air-powered technologies such as, the Air Blade hand drier, the Air Multiplier bladeless fan and Dyson Hot, the bladeless fan heater.


James Dyson is known for his innovation in unexpected, stagnant and seemingly unchanging fields of technology. His first product was the Rotork Sea Truck. A high speed landing craft that could be used to deliver land based vehicles where no harbor or jetty was available.

While renovating his property in the early 70’s James Dyson noticed problems with the conventional wheelbarrow, the wheel would sink into the mud, was also unstable and was prone to puncture. Dried cement would also stick to the inside of the body. In 1974 Dyson created a design that rectified all these issues. The steel frame of the conventional wheelbarrow was replaced with a plastic bin that didn’t rust or stick to fresh concrete. He replaced the wheel of conventional wheelbarrows with a spherical plastic ball, which could traverse all terrains. This design was carried across to his later ball-based vacuum cleaners.

In 1979 James Dyson noticed that classic bag vacuum cleaners rapidly lost suction as they were used. This is because the air had to be able to flow through the pores in the bag in order to maintain suction. The dust quickly clogs these pores and blocks the airflow. Between 1979 and 1983 Dyson created 5,127 prototypes of a vacuum cleaner with no bag and no loss of suction developed using industrial cyclone technology brought down to small scale. The first production version of this design was initially released as the G-Force…

Dyson over the years have created some extremely creative ideas for house cleaners, three designs stand out which are all different in their own rights, and all in different sizes and shapes based on what you’re tackling to clean. Firstly you have your uprights which are for the basic and daily clean of households. This includes the Dyson Ball that was a massive success based off how users could control the device far easier than a standard hover, it allowed less hassle on turning corners and travelling around the surface. The next hover device is the Cylinder, this device was just as good as a ball, but was made mostly for the size which they came in. It made home owners who had little space in their homes ability to store without hassle. Most importantly these devices came in different sizes too. Lastly is the handhelds and cordless hovers, these were far the greatest invention of the lot, due to the access of using a light machine to clean places that were normally a pain, like stairs and ceilings where dust got to. But obviously not everyone will want to buy that on its own, so they invented further and created a handheld and cordless hover that gave you different ability to clean everything you needed.